Connecting visitors, the collection, and data for the AWM

The AWM is working towards digitisation of its collection of over 1 million items relating to the Australian experience of war.

They understood they were behind the 8-ball in delivering a quality integrated digital and physical world experience and wanted advice and direction.

Working with other providers, acidlabs undertook discovery research and workshops with a range of AWM staff to define the gap between what the AWM can deliver now and what they want to deliver, and observational and interview research with AWM’s visitor community.

We also investigated progressive cultural institutions such as the Australian Centre for the Moving Image, Cooper-Hewitt Design Museum, Rijksmuseum, British War Museum, Te Papa, Dowse Art Museum and MONA to determine how they are delivering integrated museum experience.

We then produced speculative future-state designs for a redeveloped AWM website, showing possibilities for integration of online and offline experiences including visit planning, visitors building custom collections, new information architecture. This included collaboration with another project on building semantic search of AWM’s collection to allow purposeful and opportunistic exploration of digitised collection and historical accounts.

Final project outputs were a way-forward proposal with alpha service and feature prototypes delivered to AWM senior management.


The Australian War Memorial



Approaches used

design thinking, facilitation, product design, service design, user experience design

Related topics

cxd, galleries libraries and museums, government, interaction design, interviews, observational research, organisational futures, uxd, wireframing, workshop