Instilling a design mindset in SAP presales staff
SAP presales and marketing staff sold software solutions to their clients but operated in isolation from the context of the client’s need for that software.
SAP engaged several experienced design thinkers to develop and deliver design thinking skills workshops to staff across the world to help them “get inside the head of their customer’s customer”.
acidlabs worked with the Design Thinking with SAP team in Australia, Europe and Southeast Asia on the global delivery of design thinking training and facilitation for SAP staff.
We travelled to Japan, Korea, France, Germany, China and Taiwan with other facilitators to conduct basic training in design thinking skills in the workplace including sketching, thinking from the customer and client perspective, creative thinking, prototyping and use of language to encourage creativity.