Instilling a design mindset in SAP presales staff

SAP presales and marketing staff sold software solutions to their clients but operated in isolation from the context of the client’s need for that software.

SAP engaged several experienced design thinkers to develop and deliver design thinking skills workshops to staff across the world to help them “get inside the head of their customer’s customer”.

acidlabs worked with the Design Thinking with SAP team in Aus­tralia, Europe and South­east Asia on the global deliv­ery of design think­ing train­ing and facil­i­ta­tion for SAP staff.

We trav­elled to Japan, Korea, France, Ger­many, China and Tai­wan with other facilitators to con­duct basic train­ing in design think­ing skills in the work­place includ­ing sketch­ing, think­ing from the cus­tomer and client per­spec­tive, cre­ative think­ing, pro­to­typ­ing and use of lan­guage to encour­age creativity.






design thinking, facilitation


corporate, design thinking, workshop facilitation