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strategy Tag

Too much focus is placed on the technical aspects of getting the people in a business online. We'd argue that the tools are a means to an end. People are what it's really about....

As a result of some recent work and a number of conversations, I've made a decision to put together some workshops that there seems to be a demand for. As of today, acidlabs is offering three workshops focussed on Government 2.0. Designed for participants in all...

Mostly. EDIT: And when I say "mostly", I mean marketing ultimately focused on getting people to buy stuff. Not on changing opinion, not on awareness. It's a deliberately narrow definition for the purposes of this post. I'm going to try to be concise as I put this...

As with everything, there are right ways and wrong ways to go about things. Naked Communications' latest campaign - the social media driven lost jacket affair for Australian fashion label, Witchery, is one of those things. Great concept, but really not there on the execution. I'll...

On 26 February 2009, I will be keynoting the Inspecht HR Futures Conference. Put together by my Melbourne-based industry colleague, Michael Specht, this one day event will look closely at the opportunities and risks faced by business in 2009 and the issues these businesses face in...