How it's done | acidlabs
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How it’s done

How it’s done

This is how you do a public service announcement. It’s a part of the Embrace This campaign.

They’ve extended to other social media as well, including Facebook.

It hits all the right notes – family, love, fear, death, safety. There’s no way you can’t engage. Their research and audience focus work must have been amazing. I’d love to know the evolution of this.

Well done Sussex Safer Roads.

Stephen Collins
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